IMAGINATION

CLIENT: APACHE / AGENCY: SMOG

My friends from Smog invited me to develop this animation for Apache, a tricycle brand from Mexico. The idea was to show how the product played an important role in the creative world of children, guiding them through different scenarios. We used hard strokes and vibrant colors to portray the joyful nature of this world, pursuing a 2D aesthetic based on a child's drawing.

SMOG

Director

Moises Arancibia


Creative Director

Moises Arancibia


Character and Background Design

Felo Lira


Animation

Victor Cardemil

Spiro Bunster

 

Modelling

Marcel Lagos

Victor Cardemil


Rig

Victor Cardemil


3D Compositing

Marcel Lagos


Final Compositing

Moises Arancibia

CHARACTER DESIGN

Personaje 1
Personaje 2
Personaje 3
Personajes 1
Personajes 2
Personajes 2
Personaje 1
Personaje 2
Personaje 3

BACKGROUNDS

Fondo 1
Fondo 2
Fondo 3
Fondo 4
Fondo 5
Fondo 6