SALVA VEDAS

Personaje 1

CLIENT: Sernapesca / AGENCY: Boutique Creativa Carcavilla

My friends at Carcavilla invited me to work on this campaign for the fisheries ministry. The brief was to create the final designs of three “superhero” characters; a woman, a fisherman, and a little boy. 'Salva-vedas' is a pun on the Spanish words for “lifeguards” and “fishing ban”, because the campaign was aimed to promote the responsible consumption of legitimately sourced fish and seafood, and to denounce their illegal sale.
I worked in a cartoon style, with a final 3D render - similar to characters from studios such as Pixar and Dreamworks.

CARCAVILLA

Head of Art

Cristobal Cabezas Brambilla


Art Director

Fábio Nunes


Digital Art Director

Beatriz Pinilla


Character Design and Illustration

Felo Lira


Copywriter

Rodrigo Alvarez

Tamara León

CHARACTER DESIGN

BACKGROUND